A lot of artists I know hate marketing. They know it’s necessary, but they’d give anything for a fairy publicist to appear in a glittering puff of smoke and promote the hell out of their latest project with a wave of a wand, so they could forget about websites and email programs and social media and keep right on making stuff.
Personally, I’ve long had a more positive relationship with this aspect of the business than many of my peers. When I started my career as a solo performer fresh out of college, I was filled with energy and enthusiasm for every aspect of the job, including promotion. I finagled friends into taking photos of me in costume. I wrote my own booking brochures, blurbs and press releases. I printed the text for my flyers on my printer, cut and pasted the images (literally, with scissors and glue — we’re talking 1988) and went to the copy shop to duplicate them. I walked every commercial neighborhood in San Francisco and the East Bay armed with flyers, tape and a staple gun, posting my image in spots both legal and il. Anyone I chatted with about my show for even a moment walked away with flyers in hand. I, on the other hand, usually managed to walk away with their address scribbled on a piece of paper to add to my embryonic mailing list. When I mailed out postcards for my upcoming shows, I added personalized notes in ballpoint pen. I felt like my audience members were my friends, and indeed, many of them were and still are.
Fast-forward thirty-plus years. My mailing list is now an email list. I have a website and the requisite trinity of Facebook, Instagram and Twitter accounts, though I definitely prefer a discursive warble to a succinct tweet. My creative pursuits have evolved too over the years. In addition to writing plays and prose and hosting a podcast and taking photos and even still acting and singing once in a while, I’ve been leading Off-Leash Writing Workshops for the past three and a half years.
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